Our Sustainability Journey
Employee Handbook
Chapter 1
THEY welcome you
Chapter 2
THEY have values
Chapter 3
THEY have a history
Chapter 4
What do THEY do
Chapter 5
How THEY conduct themselves
Chapter 6
How THEY work internally
Chapter 7
THEY have benefits and perks
Chapter 8
Sustainability at THEY
Chapter 9
Social and environmental initiatives
Chapter 10
THEY have a future
Chapter 11
THEY have policies
Chapter 12
Appendix

THEY have a history

How our journey started in the Netherlands

Founded in 2005, in Amsterdam, THEY began as an advertising agency primarily focused on crafting commercials for brands. The departure of Pim van Nunen, the then-founder, in 2006 marked a significant turning point in our journey, opening the door for Tjaco to join the team, contributing to our continued growth and innovation. Over the years, we have emerged as a creative force dedicated to helping large-scale entrepreneurs tell their stories and share their vision more effectively, to the people that matter the most.

How THEY started in India

In 2008, THEY received an opportunity to support the marketing efforts of the Delhi Airport (India), for its new terminal (T3). As a result, Tjaco ventured to India to collaborate with the Airport. And this set the stage for THEY's foray into India. We continued to enjoy some success in India and worked with brands like Corona, Sobieski, etc. However, in the later years, things started to get tough for us. In 2013, THEY went bankrupt, but Tjaco, driven by his passion, was determined to continue supporting brands through the creative powers of THEY, so he made the bold decision to acquire all of THEY’s creative assets and rights. Later in the same year, Tjaco was presenting in a conference where he met Mr. Sehgal, the Chairman of the Motherson Group. Impressed with his presentation, Mr. Sehgal officially gave Tjaco the opportunity to support Motherson with producing a film about 40 years of their history. Inspired by this, in 2014, Jolene and Tjaco came together to co-found THEY Visualize Value (THEY VV), both in India and the Netherlands, and we shifted our focus from advertising to developing leadership communications. 

Since then, our relationship with Motherson has grown significantly, and we have evolved as a strategic communication partner to their teams globally. Motherson honoured us with the ‘Lifetime Achievement Award’ in 2023, recognising our efforts and contributions to their success. We look forward to continue serving our clients with the same passion that drove us when we started our company, and, together with their trust and support, contribute to their ongoing success.