What do THEY do

A. Core activities

With a wide range of skills across our teams in Delhi and Amsterdam, we can support our clients at every stage of the project, from conceptual brainstorming and research to comprehensive design and production services, making us a reliable partner to our clients. Some main services include the following:

Strategic communication planning

Develop comprehensive communication strategies aligned with our clients’ organisational goals and objectives, ensuring that their messaging resonates with their target audience. 

Branding development and management

‍Assist in shaping and maintaining the organisation's brand identity through visuals, design assets, and messaging. This includes building a cohesive visual identity system, documenting brand guidelines, and establishing a consistent tone of voice.

Content creation

Produce high-quality written, visual, and multimedia content for various communication needs, for our clients’ internal and external stakeholders. This includes developing annual reports, leadership presentations, and corporate films. 

Employee communication

Design internal communication campaigns to foster employee engagement, alignment, and morale. This includes utilizing a variety of communication channels to reach employees effectively, including intranets, newsletters, town halls, and social media platforms. 

Brand positioning

Develop and implement strategies to enhance clients' market presence, ensuring that their brand is effectively positioned to attract and engage both customers and investors. This involves creating compelling messaging and positioning that highlights the unique strengths and values of the company, ultimately strengthening its market standing and appeal.

B. Our Vision, Mission, and Sustainability statements

Vision

‍To support large-scale entrepreneurs make a bigger impact on the world.

Mission

Our mission has three main focus areas:

• Leadership communication: Helping large-scale entrepreneurs inspire the people that matter with their vision and philosophy, at scale. 
• Environmental responsibility: Making a positive impact on the environment through responsible and sustainable practices.
• Community engagement: Touching as many lives as possible through volunteering and community efforts, with a special focus on child education and their upliftment. 

Sustainability

We are committed to doing our part for the planet. Through responsible practices and mindful choices, we aim to minimise our environmental impact and be a positive force for change. 

C. THEY value clients

Our clients are at the heart of everything that we do. We take immense pride in being the vanguard of entrepreneurial visions, standing side by side with organisations that shape industries and drive positive change in the society. From global companies like Motherson and McKinsey & Company to non-profit organisations such as Greenpeace and Delivering Change Foundation, we serve clients in a range of industries. 

No matter the size of the client or their request, we invest fully and enthusiastically in all that we do. At any given point in time, we work with a limited number of clients so we can give them personalised attention and build strong connections that go beyond transactional business partnerships. Every client, whether a global organisation or a visionary startup, is important to us. Their success is our success, and their stories inspire our work.

To ensure we consistently improve our services and deliver greater value, we actively seek feedback from our clients. One key metric we track is their willingness to recommend our services to others, measured through the Net Promoter Score (NPS). Our target is to maintain an NPS of 7.5 out of 10, reflecting the trust and satisfaction of our clients.  

As part of THEY, our team members are not just employees; they are custodians of these relationships, contributing to the impact we make in our clients' journeys.