don't worry be happy

client: Aegon

Sponsorship of FC ajax

activation branding digital social print film financial sports music video

For the #1 team we made a #1 hit out of favorite FC Ajax fan song. 
Amsterdam Football Club Ajax finally earns its third championship star. And loyal fans were rewarded for thier patience with a special action: Championship shirts were hidden in false poles throughout Amsterdam. Clues were given over social media. 
The FC Ajax women's team posing alongside the men's. A new first.
Nieuw shirt: Sjaak Swart
The new shirt from FC Ajax on the back of Ajax legend Sjaak Swart.
Felicitatie-advertentie Johan Cruijff
Louis van Gaal wishes his arch-rival Johan Cruijff a happy 65th birthday.
Ajax United
On the eve of a big match, Aegon makes a plea for peace between rival fans of Ajax and Manchester United. 
Bekerfinale Ajax-Twente
A call for fair play during the cup final between FC Ajax and FC Twente.