so is it 'king's day' now?

client: AEGON

Special Queen's Day Ad

For Aegon retirement insurance: We ran this print ad on the last day of the Dutch queen's reign.
print financial

Special Queen's Day Ad

Bye bye, your Majesty.

You worked till your 75th birthday.
Strong, determined, and deeply involved.

And now?
Finally more time for family.
More room for sculpting and painting.
More sailing trips on The Green Dragon.

Perhaps best of all:
Freely galloping through the surf.
The pounding of hooves.
Suds of seafoam blowing past your ears.

No Golden Coach, no grand speeches,
No mediators and no advisors.  
No throne, no crown, no more protocol.

Time for yourself. Thank you for everything.