let's get busy!

client: Dutch Ministry of Social Affairs (SzW)

Omroep MIK

The Dutch government wants every able body to work. Including young people with disabilities. So THEY needed to change people's perception of young people with disabilities.

THEY set up an online TV channel to make inspiring video reports of these young people out in the workforce. The station itself was staffed by young people with disabilities.

Visit omroepmik.nl or watch the casefilm below (Dutch language) 
branding digital web social integrated film government

MIK poster
Poster to promote the site
MIK poster
Poster to promote the site